Britain to Make Smoking Less Tempting to Children
Britain ‘s Department of Health intends to make smoking less tempting to children. It has released proposals that would ban cigarette companies from putting any kind of logo or branding on their cigarette packets.
That’s because research shows that kids are attracted to brightly brand and link smoking to being cool. This means that cigarettes would have to be sold in plain black and white boxes with nothing except health messages (or warnings) on them.
This proposed ban is part of a consultation documentation on tobacco control from the department that marks the start of a 12-week debate on how to cut the number of people smoking in Britain. The objective is to protect children from smoking. So talks about banning smoking vending machines and stopping the sales of cheaper packs of 10 cigarettes instead of 20.
This new consultation was launched to mark World No Tobacco Day on 31 May 2008. About a quarter of adult population in Britain smokes and rates are dropping very slowly.
Public Health Minister Dawn Primarolo was quoted by Telegraphy as saying: “Protecting children from smoking is a government priority and taking away temptation is one way to do this. If banning brightly coloured packets, removing cigarettes from display and removing the chepat option of a pack of 10 help sae lives, then that is what we should do.
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