Marlboros for Mummy?
In 1950, Marlboros were promoted as a cigarette for mothers. Can you imagine mums puffing away and the innocent babies, toddlers and children growing up as passive smokers inhaling all the poison? I shuddered at the thought of it. I have found these ads, supposedly from 1950, that advised mummies to take a puff to release stress. Thankfully, this notion never caught on.
However, famous advertising guru Leo Burnett helped the company to reposition Marlboro as a rugged man’s cigarette by inventing Marlboro Man. You know, rugged men galloping on fast horses on rugged countryside. Until then, filter cigarettes were not for real men. Well, Marlboro got Leo Burnett to thank and the world got more smokers than necessary.
Technorati Tags: Marlboro Ads, 1950 Marlboro ads, cigarette ad
