Marlboros for Mummy?
In 1950, Marlboros were promoted as a cigarette for mothers. Can you imagine mums puffing away and the innocent babies, toddlers and children growing up as passive smokers inhaling all the poison? I shuddered at the thought of it. I have found these ads, supposedly from 1950, that advised mummies to take a puff to release stress. Thankfully, this notion never caught on.
However, famous advertising guru Leo Burnett helped the company to reposition Marlboro as a rugged man’s cigarette by inventing Marlboro Man. You know, rugged men galloping on fast horses on rugged countryside. Until then, filter cigarettes were not for real men. Well, Marlboro got Leo Burnett to thank and the world got more smokers than necessary.
Technorati Tags: Marlboro Ads, 1950 Marlboro ads, cigarette ad
[...] up yesterday’s awesome WWII posters, today I stumbled across old-tyme cigarette ads for moms. Man, how hilarious is that? Over-smoked? What in hell does that even mean? It cracks me [...]
Pingback by Marlboro ads target mommies | Dave's Place — September 18, 2008 @ 2:38 pm
Plenty of products since proven less than healthy have been marketed to all sectors of society. In a few years, check out what we will find out about soy products, and plastic water bottles – both the favorites of hippie anti-smokers today.
Comment by Ronald R — September 18, 2008 @ 4:42 pm
[...] en sus carteles a rollizos bebés aconsejando a sus madres que fumasen? No lo sabemos, según esto los anuncios que estáis viendo son reales como la vida [...]
Pingback by Anuncios de los 50 para madres fumadoras « No Puedo Creer - Noticias — September 20, 2008 @ 10:00 am
[...] Marlboros were originally marketed to women. Amy L. sent in these examples from the 1950s (found here). She writes: Notice how “in one picture the baby actually asks mom to have a cigarette [...]
Pingback by Sociological Images » MARLBOROS FOR MOMMIES — July 17, 2009 @ 8:13 am